Privacy Policy

Privacy Policy

We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of metabolic4you GmbH. The use of the Internet pages of the metabolic4you GmbH is possible without any indication of personal data. However, if a data subject wishes to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in accordance with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the metabolic4you GmbH. By means of this data protection declaration, our company wishes to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed about their rights by means of this data protection declaration.

As the controller, metabolic4you GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transfers can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, each data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The data protection declaration of metabolic4you GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. In order to ensure this, we would like to explain the terms used in advance.

We use the following terms in this privacy policy, among others:

  • a) Personal Data

    Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). An identifiable natural person is a natural person who, directly or indirectly, in particular:
    by assigning to an identifier such as a name, an identification number, a

    Location data, an online identifier or one or more special

    characteristics that express the physical, physiological, genetic, psychological,

    economic, cultural or social identity of that natural person;

    can be identified.

  • b) data subject

    The person concerned is any identified or identifiable natural person whose

    personal data processed by the controller

    are used.

  • c) Processing

    Processing is any process or series of processes that are performed with or without the help of automated processes, such as collecting, collecting, organizing, ordering, storing, adjusting or altering, reading out, querying, using, disclosing by transmission, dissemination or any other form of provision, matching or linking, restricting, deleting or destroying.

  • d) Restrict processing

    Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

  • e) Profiling

    Profiling is any type of automated processing of personal data that consists in using such personal data to assess certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person's work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location.

  • f) Pseudonymization

    Pseudonymization is the processing of personal data in a way in which the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and subject to technical and organizational measures that ensure that the personal data is not assigned to an identified or identifiable natural person.

  • g) Controller or controller

    Controller or controller is the natural or legal person, authority, agency or other body that alone or jointly with others decides on the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for his designation may be provided for under Union or Member State law.

  • h) Processor

    Processor is a natural or legal person, authority, body or

    any other body that provides personal data on behalf of the controller

    processed.

  • i) Recipient

    Recipient is a natural or legal person, public authority, agency or other body to which personal data is disclosed, whether or not it is a third party. However, authorities which may receive personal data under Union or Member State law in the context of a particular inquiry shall not be considered recipients.

  • j)Third Party

    A third party is a natural or legal person, authority, agency or other body other than the data subject, the controller, the processor and the persons who are empowered under the direct responsibility of the controller or the processor to process the personal data.

  • k) Consent

    Consent is any expression of consent given voluntarily by the data subject in an informed and unambiguous manner for the specific case, in the form of a statement or other clear affirmative action that indicates the data subject's consent to the processing of his or her personal data.

2. Name and address of the controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union and other provisions related to data protection is:

metabolic4you GmbH

c/o The Hub Zürich Association

Sihlquai 131

8005 Zurich

Switzerland

Tel.: 044 500 49 39

Email: info@metabolic4you.ch

Website: www.metabolic4you.ch

3. Cookies

The Internet pages of metabolic4you GmbH use cookies. Cookies are text files which are stored and stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. They
consists of a string that identifies Internet pages and servers to the specific Internet browser in which the cookie was stored. This allows the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.

By using cookies, metabolic4you GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized in the interest of the user. As mentioned above, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his access data every time he visits the website because this is assumed by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies already set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject disables the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collect general data and information

The website of the metabolic4you GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The types of browsers and versions used (1), (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, which are controlled via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information which serve for security in the event of attacks on our information technology systems can be recorded.

When using these general data and information, metabolic4you GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the contents of our website correctly, (2) optimize the contents of our website and the advertising for it, (3) the permanent
(4) to provide law enforcement authorities with the necessary information in the event of a cyber attack. This anonymously collected data and information is therefore evaluated statistically by metabolic4you GmbH on the one hand and with the aim of increasing the data protection and data security in our company, in order to ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Register on our website

The data subject has the opportunity to register on the website of the controller, providing personal data. Which personal data are transmitted to the controller in this case is determined from the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for his own purposes. The controller may arrange for the transfer to one or more processors, such as a parcel service provider, who also uses the personal data exclusively for internal use attributable to the controller.

By registering on the website of the controller, the IP address given by the Internet service provider (ISP) to the data subject, the date and time of registration is also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented and, if necessary, this data enables the investigation of crimes committed. In this respect, the storage of these data is necessary to protect the controller. This data will not be passed on to third parties unless there is a legal obligation to pass on or the transfer serves the purpose of prosecution.

The registration of the data subject with voluntary indication of personal data serves the controller to offer the data subject content or services which, due to the nature of the item, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it deleted completely from the data stock of the controller.

The controller shall provide each data subject at any time upon request with information on which personal data concerning the data subject are stored. Furthermore, the controller corrects or deletes personal data at the request or notice of the data subject, insofar as this is not contrary to any legal retention obligations. All the employees of the controller are available to the data subject as contact persons in this context.

6. Subscribe to our newsletter

On the website of metabolic4you GmbH, users are given the opportunity to subscribe to the newsletter of our company. The input mask used for this purpose determines which personal data are transmitted to the controller when the newsletter is ordered.

Metabolic4you GmbH regularly informs its customers and business partners about offers of the company by means of a newsletter. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter dispatch. For legal reasons, a confirmation email is sent to the e-mail address first registered by a data subject for newsletter dispatch in the double opt-in procedure. This confirmation e-mail serves to check whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter.

When subscribing to the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), and the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later time and therefore serves the legal protection of the controller.

The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this respect, as could be the case in the case of changes to the newsletter offer or in the case of changes in the technical circumstances. No personal data collected in the context of the newsletter service is passed on to third parties. The subscription to our newsletter may be terminated at any time by the data subject. The consent to the storage of personal data that the data subject has given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking consent, a corresponding link is found in each newsletter. Furthermore, there is the possibility to unsubscribe from the newsletter dispatch at any time directly on the website of the controller or to communicate this to the controller in another way.

7. Newsletter Tracking

The newsletters of metabolic4you GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to allow log file recording and log file analysis. As a result, a statistical evaluation of the success or failure of online marketing campaigns can be carried out. Based on the embedded tracking pixel, metabolic4you GmbH can detect whether and when an e-mail from a
data subject and which links in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent issued via the double opt-in procedure. After a revocation, these personal data are deleted by the controller. Metric4you GmbH automatically interprets a withdrawal from receiving the newsletter as a revocation.

8. Contact via the website

Due to legal regulations, the website of metabolic4you GmbH contains information that enables a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data transmitted on a voluntary basis from a data subject to the controller are stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

9. Comments function in the blog on the website

The metabolic4you GmbH offers users on a blog, which is located on the website of the controller, the possibility to leave individual comments on individual blog posts. A blog is a website-based portal, usually open to the public, in which one or more people called bloggers or web bloggers can post articles or write thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment in the blog published on this website, information on the time of the comment entry and on the user name chosen by the data subject (pseudonym) are stored and published in addition to the comments left by the data subject. Furthermore, the IP address assigned by the Internet service provider (ISP) to the data subject is also logged. This storage of the IP address takes place for security reasons and in the event that the data subject infringes the rights of third parties or posts illegal content by means of a submitted comment. The storage of these personal data is therefore in the personal interest of the controller, so that the controller could possibly exculpate himself in the event of a violation of the law. No personal data collected will be passed on to third parties unless such a transfer is legally
or serves the legal defense of the controller.

10. Routine deletion and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or if this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the storage purpose is not applicable or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or deleted in accordance with the legal requirements.

11. Rights of the data subject

  • a) Right to confirm

    Each data subject has the right granted by the European legislator to request from the controller confirmation as to whether personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may at any time contact any employee of the controller.

  • b) Right to information

    Each data subject shall have the right granted by the European legislator, at any time, to obtain from the controller, free of charge, information about the personal data stored about him or her and a copy of this information. Furthermore, the European legislator of directives and regulations has granted the data subject access to the following information:

    • the processing purposes
    • the categories of personal data being processed
    • the recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular in the case of recipients in third countries or in international organizations
    • where possible, the planned duration for which the personal data are stored or, if this is not possible, the criteria for determining this duration
    • the existence of a right of rectification or erasure of the personal data relating to them or restriction of processing by the controller or a right of objection to this processing
    • the existence of a right of appeal to a supervisory authority
    • if the personal data are not collected from the data subject:

      All available information about the origin of the data

    • the existence of automated decision-making including profiling in accordance with Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful
      Information about the logic involved, as well as the scope and intended effects of such processing for the data subject

    The data subject also has the right to information on whether personal data have been transmitted to a third country or to an international organization. If this is the case, the data subject shall also have the right to obtain information on the appropriate guarantees in connection with the transfer.

    If a data subject wishes to exercise this right of access, he or she may at any time contact any employee of the controller.

  • c) Right to rectification

    Each data subject shall have the right granted by the European legislator to request the immediate correction of inaccurate personal data concerning him or her. In addition, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary declaration.

    If a data subject wishes to exercise this right of rectification, he or she may at any time contact any employee of the controller.

  • d) Right to deletion (right to be forgotten)

    Each data subject shall have the right granted by the European legislator to request the controller to delete his or her personal data immediately, provided that one of the following reasons applies and unless the processing is necessary:

    • The personal data has been collected or otherwise processed for those purposes for which it is no longer necessary.
    • The data subject revokes his consent, on which the processing was based in accordance with Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and there is no other legal basis for the processing.
    • The data subject objects to the processing in accordance with Art. 21 para. 1 GDPR, and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing in accordance with Art. 21 para. 2 GDPR.
    • The personal data has been processed unlawfully.
    • The deletion of personal data is necessary to fulfill a legal obligation under Union or Member State law to which the controller is subject.
    • The personal data was collected in relation to offered information society services in accordance with Art. 8 para. 1 GDPR.

    If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the metabolic4you GmbH, he or she may at any time contact any employee of the controller. The employee of metabolic4you GmbH shall promptly ensure that the erasure request is complied with immediately.

    If the personal data have been made public by the metabolic4you GmbH and if our company as the controller is obliged to delete the personal data in accordance with Art. 17 para. 1 GDPR, the metabolic4you GmbH shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, in order to inform other data controllers who process the published personal data that the data subject has requested from these other data controllers the deletion of all links to these personal data or copies or replications of these personal data, insofar as the processing is not necessary. The employee of metabolic4you GmbH will arrange the necessary in individual cases.

  • e) Right to restriction of processing

    Each data subject shall have the right granted by the European legislator to request the controller to restrict the processing of personal data if one of the following conditions is met:

    • The accuracy of the personal data is disputed by the data subject for a period that allows the controller to verify the accuracy of the personal data.
    • The processing is unlawful, the data subject refuses to delete the personal data and instead requests the restriction of the use of the personal data.
    • The controller no longer requires the personal data for the purposes of processing, but the data subject requires them to assert, exercise or defend legal claims.
    • The data subject has objected to the processing in accordance with Art. 21 (1) GDPR and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.

    If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the metabolic4you GmbH, he or she may at any time contact any employee of the controller. The employee of metabolic4you GmbH will arrange the restriction of the processing.

  • f) Right to data portability

    Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller by the data subject, in a structured, commonly used and machine-readable format. It also has the right to transmit this data to another controller without hindrance by the controller to whom the personal data have been provided, provided that the processing is based on the consent in accordance with Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR or on a contract in accordance with Art. 6 (1) (b) GDPR and the processing is carried out by means of automated procedures, provided that the processing is not necessary for the performance of a task which is in the public interest or in the exercise of official authority which has been delegated to the controller.

    Furthermore, in exercising its right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to obtain that the personal data are transmitted directly from one controller to another controller, insofar as this is technically feasible and insofar as this does not affect the rights and freedoms of other persons.

    To assert the right to data portability, the data subject may at any time contact any employee of the metabolic4you GmbH.

  • g) Right to object

    Each data subject shall have the right granted by the European legislator, on grounds relating to his or her particular situation, to object at any time to processing of personal data concerning him or her carried out pursuant to Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

    The metabolic4you GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.

    If metabolic4you GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling insofar as it is connected with such direct advertising. If the data subject objects to the metabolic4you GmbH to the processing for direct marketing purposes, the metabolic4you GmbH will no longer process the personal data for these purposes.

    In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the metabolic4you GmbH for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

    To exercise the right to object, the data subject may contact any employee of the metabolic4you GmbH or any other employee directly. The data subject is also free to exercise his right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

  • h) Automated decisions on a case-by-case basis, including profiling

    Each data subject shall have the right granted by the European legislator to not be subject to a decision based solely on automated processing, including profiling, which has a legal effect on him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is admissible under Union or Member State legislation to which the controller is subject, and that legislation is appropriate to safeguard the rights and freedoms and legitimate interests of the data subject or (3) with the express consent of the data subject.

    If the decision (1) is necessary for entering into or the performance of a contract between the data subject and the data controller, or (2) it is based on the data subject's explicit consent, the metabolic4you GmbH shall take appropriate measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

    If the data subject wishes to assert rights with respect to automated decisions, he or she may at any time contact any employee of the controller.

  • i) Right to withdraw consent to the processing of personal data

    Each data subject has the right granted by the European legislator, to withdraw consent to the processing of personal data at any time.

    If the data subject wishes to assert his or her right to withdraw consent, he or she may at any time contact any employee of the controller.

12. Data protection provisions about the application and use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an Internet-driven social gathering place, an online community that typically allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or it allows the Internet community to provide personal or company-related information. Facebook enables users of the social network, among other things, the creation of private profiles, the upload of photos and a networking via friendship requests.

Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller for the processing of personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

By each call-up of one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. For a complete overview of all Facebook plug-ins, see https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical procedure, Facebook is informed of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes with each call-up of our website by the data subject and during the entire duration of the respective stay on our website which concrete subpage of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is simultaneously logged on to Facebook at the time of calling up our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If such transmission of this information to Facebook is made by the
data subject, he or she may prevent the transmission by logging out of his or her Facebook account before calling up our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains the settings Facebook offers to protect the privacy of the data subject. In addition, various applications are available which make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

13. Data protection provisions about the use and use of Google Analytics (with anonymization function)

The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data about which website a data subject came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for what period a sub-page was viewed. Web analysis is used primarily to optimize a Web page and to analyze the costs and benefits of Web advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The controller uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if access to our Internet pages is made from a Member State of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the acquired data and information, among other things, to evaluate the use of our website, to compile online reports for us which show the activities on our website, and to provide further services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. By each call-up of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically activated by the respective Google Analytics component
prompts to submit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge about personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of the visitors and clicks and subsequently to enable commission billing.

By means of the cookie, personal information, for example the access time, the location from which an access originated and the frequency of visits to our website by the data subject, are stored. Each time you visit our Internet pages, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the possibility to object to the collection of data generated by Google Analytics relating to the use of this website and the processing of these data by Google and to prevent such collection. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about the visits to Internet pages may be transmitted to Google Analytics. Google considers the installation of the browser add-on to be a contradiction. If the information technology system of the data subject is deleted, formatted or reinstalled at a later time, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or another person who is imputable to their power range, there is the possibility of reinstalling or reactivating the browser add-on.

Further information and the applicable Google privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

14. Data protection provisions about the use and use of Google Ads

The controller has integrated Google Ads on this website. Google Ads is an Internet advertising service that allows advertisers to display ads in Google's search engine results as well as in the
Google advertising network. Google Ads allows an advertiser to pre-define certain keywords by means of which an ad in Google's search engine results is displayed only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the advertisements are distributed on relevant Internet pages by means of an automatic algorithm and in compliance with the previously defined keywords.

The operating company of Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Ads is to advertise our website by displaying interest-relevant advertising on third-party websites and in the search engine results of the search engine Google and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to check whether certain sub-pages, for example the shopping basket from an online shop system, have been accessed on our website. Through the conversion cookie, both we and Google can understand whether a data subject who has reached our website via an Ads display generated sales, i.e. whether he has completed or canceled a purchase.

The data and information collected by the use of the conversion cookie are used by Google to generate visitor statistics for our website. These visitor statistics are in turn used by us to determine the total number of users who were communicated to us via Ads ads, i.e. to determine the success or failure of the respective Ads ad and to optimize our Ads ads for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which the data subject could be identified.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Accordingly, personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America every time we visit our Internet pages. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies.
Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google Ads can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the possibility to object to the interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers he or she uses and make the desired settings there.

For more information and Google's current privacy policy, visit https://www.google.de/intl/de/policies/privacy/.

15. Payment type: Data protection provisions regarding PayPal as payment method

The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. In addition, PayPal offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is maintained via an e-mail address, so there is no classic account number. PayPal enables you to initiate online payments to third parties or receive payments. PayPal also assumes fiduciary functions and provides buyer protection services.

The European operator of PayPal is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg.

If the data subject selects "PayPal" as payment option during the order process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, e-mail address, IP address, telephone number, mobile phone number or other data that are necessary for payment processing. For the execution of the purchase contract, such personal data are also necessary, which are in connection with the respective order.

The purpose of the data transmission is payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. Personal data exchanged between PayPal and the controller may be transferred by PayPal to credit bureaus. This transmission is intended to check identity and creditworthiness.

PayPal may disclose the personal data to affiliates and service providers or subcontractors, if necessary, to fulfill
of the contractual obligations or the data should be processed on the order.

The data subject has the opportunity to revoke consent to the handling of personal data at any time with PayPal. A revocation does not affect personal data, which must be processed, used or transmitted for (contractual) payment processing.

The current PayPal privacy policy can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

16. Legal basis for processing

Art. 6 lit. a GDPR serves our company as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, for processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing shall be based on Art. 6(I) lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which a processing of personal data becomes necessary, such as for example for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data could become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor in our company were injured and his name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. Then the processing would be based on Art. 6 I lit. d GDPR.

Finally, processing operations could be carried out on Art. 6 I lit. f GDPR. Processing operations are based on this legal basis and are not covered by any of the aforementioned legal bases if the processing is necessary to safeguard the legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the data subject do not prevail. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 of the GDPR).

17. Legitimate interests in the processing pursued by the controller or a third party

The processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to conduct our business in favor of the well-being of all our employees and our shareholders.

18. Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective legal retention period. After the deadline, the corresponding data is routinely deleted, provided that they are no longer necessary for fulfilling the contract or for initiating the contract.

19. Legal or contractual provisions for the provision of personal data; the need to conclude the contract; the obligation of the data subject to provide the personal data; potential consequences of non-deployment

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner).

Sometimes it may be necessary to conclude a contract for a data subject to provide us with personal data which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the conclusion of the contract with the data subject.

Before the data subject provides personal data, the data subject must contact one of our employees. Our employee clarifies to the data subject on a case-by-case basis whether the provision of the personal data is required by law or by contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the non-provision of the personal data would have.

20. Passing automated decision making

As a responsible company, we do not need to automate decision making or profiling.